EXPANSION
Initiate carefully planned trade growth into untapped geographical locations.
- Increase market share.
- Tap into varied market trends to broaden the demand for your product portfolio.
- Diversify employee culture and human capital.
- Enable internal employee growth through transfers of brand ambassadors and trainers to new locations.
- Access trade agreements specific to regional territories.
- Develop economies of scale and purchasing power with your suppliers.
- Enhancing brand recognition.
- Decrease transport costs and delivery lead-time to regional customers.
- Trade within less saturated markets.
- Selecting the most suitable product portfolio to launch into targeted emerging markets.
- What are the most sustainable demographics to target.
- What would be the most appropriate launch strategy to introduce your goods and services when targeting the local buying trends.
- What are the possibilities for joint ventures and out-sourced production in the region.
- What are the regulations and licenses that apply to your introduction and trade within the region.
- What is a realistic timeline to adhere to.
- What are the opportunities and risks relevant to your regional trade.
- Highlighting the geographical locations most suited to your expansion strategy and tailoring the commercial penetration timeline according to the region trends.
- Distilling the regional customer trends to compile a shortlist of territories, provinces or countries into which your products and services may successfully trade.
- Categorising the short list of potential trade locations based on risk, opportunity, competitor analysis and trade security.
- Ensuring the shortlisted trade territories meet ALL required compliance regulations and corporate governance can be maintained.
How Does Bow Wave Advisory Group Assist:
- Analysis of “internal resources” – defining the services, product lines and/or research & development most suitable to the targeted trade territory.
- Analysis of “external resources” defining expansion through synergetic associations such as partnerships with existing corporations or with local distributor/s, agent/s, strategic partner/s or local acquisition.
- Identification of compatible emerging markets.
- Synopsis of demand projections for your products.
- Snap-shot of economic conditions, competition assessments as well as cost projections to serve a new market.
- Estimations of currency risk.
- Report on political environment.
- Report on labour and tax regulations.
- Commentary on local customs & attitudes towards foreign companies.
- Mapping of industry associations & industry bodies.
STRATEGY
Review of the organisation’s relevance to the customers’ demands and the pursuit of optimal potential.
- Conceptualising a “snap-shot” of the organisation’s immediate environment to determine what is needed in order to evolve.
- Defining the organisation’s detailed SWOT.
- Assisting with streamlining productivity through formulating performance policies.
- Identifying policies, services and products which have facilitated the organisation’s existing success:
“What is working for you now?” - What will facilitate the organisation’s success tomorrow:
“What will work for you in future endeavors?” - What flexibility does the organisation have to quickly adapt to changes in their trading or production environment.
- In what way could the organisation respond to imminent social, political & technological changes.
- What are the opportunities for growth and profitability in the region.
- Where are your organisation’s competitors and in which regions are they active.
- Where are your multipliers who could enable your products/services to grow.
- Where are your peers successfully trading and against whom can you regularly benchmark yourself.
How Does Bow Wave Advisory Group Assist:
- Analysis of company’s unique selling positions, such as products & services offerings, to determine niche markets.
- Analysis of supreme customers as well as demand profiles (national demand, regional demand, international demand profiles).
- Supporting strategic choices through first hand, pulse point research and contextual analysis.
- Defining key strategic pillars, determined by trend analysis, risk-benefit ratios and niche market synopses.
- Design and distillation of corporate strategies tailored towards market entry and expansion.
- Implementation of consolidated timelines as well as monitoring the implementation to provide sustainability and dynamic adjustments.
CURATORSHIP
A caretaker, or an appointed team, that provides a local representative office/s.
- Access a market that the organisation does not have the resources to do at the moment
- Enable the organisation to remain relevant in an underdeveloped market and be part of potential future growth
- The organisation seeks a presence leading to increased engagement.
- Displays credibility, quality and authenticity to front-facing services
- Source research that drives a regional project
- Enable ”grass-roots” knowledge on a region previously unchartered
- Provide a caretaker or custodian to oversee, administer or safeguard the interests of an organisation
- Offers facilities to launch your company, identify joint ventures and sourcing of products / services thereby encouraging trade
- Creates a partner to act as general liaison between head office and outpost
- Shortlisting the most beneficial potential satellite office locations to best serve the organisation’s regional presence.
- Assessing the local safety and security criteria to maximise the ease of doing business from the highlighted location/s
- Projecting the most attractive growth patterns to determine the most feasible trade destinations in which to locate the organisation’s satellite office/s
- Ensuring local governance criteria are such that the local office can function in a compliant environment
How Does Bow Wave Advisory Group Assist:
- Oversight Management – coordination of satellite offices and or subsidiaries on behalf of an organisation
- Administration – project management, organogram activation and coordination of key stakeholders
- Direct Representation through customer engagement and regional monitoring
- Regional Studies – fresh and timeous fact sheets used to drive dynamic reaction to market demands
- Caretaker – proactively maintaining and enhancing commercial relationships with companies, customers and synergistic institutions through dynamic supply/demand monitoring